показывать товар лицом

• ПОКАЗЫВАТЬ/ПОКАЗАТЬ ТОВАР ЛИЦОМ

[VP; subj: human; often pfv infin with a finite form of хотеть, уметь etc; fixed WO]

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⇒ to present s.o., sth., or o.s. in such a way as to highlight his, its, or one's most favorable characteristics, aspects etc:

- X показал товар лицом{{}}≈ X showed s.o. < sth.> off;

- X showed off;

- X presented himself < s.o., sth.> to X's (s.o.'s, its) best advantage;

- X presented sth. in the best possible light;

- X put his best foot forward.

     ♦ Потребовалось даже с Запада пускать к себе [в Ибанск] и показывать товар лицом (Зиновьев 1). It even began to be necessary to let foreigners from the West into Ibansk and to show ourselves off to our best advantage (1a).